CLIENT: Lancôme
PROJECT: Idôle Nectar Fragrance Campaign
ROLE: Motion Designer & Video Editor
MY CONTRIBUTION: Creative Adaptation · Video Editing · Motion Graphics · Social Content · Static Ads
THE PROJECT
An icon, reimagined. Working with campaign footage provided by Lancôme, including the Idôle campaign featuring Zendaya and original fragrance footage, I developed a collection of digital creatives exploring different sides of the brand.
MY APPROACH
With creative freedom, I developed two complementary directions: playful, personality-led content featuring Zendaya and refined, product-focused visuals highlighting the fragrance.
Through editing, motion graphics, and design, I adapted the material into a cohesive set of social videos, digital ads, and animated assets, balancing contemporary storytelling with Lancôme's premium aesthetic.
THE CREATIVE
Social & Campaign Videos: A mix of playful Zendaya-led edits and refined fragrance storytelling.
Static Ads: Editorial and product-focused compositions featuring luxury imagery, typography, and campaign messaging.
Animated Assets: Motion-led visuals exploring elegant typography, subtle transitions and premium product presentation.
