CLIENT: Schwarzkopf · LIVE Colour & Taft Wonders
PROJECT: TikTok & Instagram Social Campaigns
ROLE: Motion Designer & Video Editor
MY CONTRIBUTION: Video Editing · Motion Graphics · Creative Adaptation · Typography Animation · Sound Design
THE PROJECT
Two product campaigns. Two very different personalities.
For LIVE Colour and taft Wonders, I created social-first videos that brought each product's visual identity to life through editing, motion and storytelling.
MY APPROACH
LIVE Colour - Bold by Nature
Punchy edits, bright colours and dynamic typography brought energy and personality to TikTok-first content.
Taft Wonders - Light as Air
Inspired by weightlessness, I used softer movement, airy textures and clean editing to create a fresh, playful feel for Instagram.
Bright colours, bold personalities, and zero playing it safe.
Schwarzkopf commissioned me to create TikTok-first videos for LIVE Colour. The brief? Make it bold, playful, and impossible to scroll past. I brought the colour to life through punchy edits, dynamic motion, and energetic storytelling made for the TikTok crowd.
Good hair days, but make them airy.
For the launch of three new Taft Wonders products, Schwarzkopf commissioned me to create Instagram-first videos inspired by all things air. Think soft textures, weightless movement, and a little hair magic. I brought the concept to life through playful motion, clean edits, and a fresh, feel-good aesthetic.
