CLIENT: Muscle Booster · Welltech
PROJECT: Paid Social Video & Static Ads
ROLE: Graphic & Motion Designer
VIDEO ADS
Good footage is just the starting point.
I turned raw UGC into paid social ads, picking the strongest opening moments, shaping the story, and bringing it all together with editing, motion graphics, captions, and sound design.
The goal? Give people a reason to stop, make the benefits easy to understand, and build towards a clear call to action. Every cut, caption, and visual had a job to do.
MY CONTRIBUTION:
Video editing · Motion graphics · Hook selection · Captions & sound design · Static ad design · AI image creation
STATIC ADS & AI-ASSISTED VISUALS
Same message. Different ways to make it land.
For these ads, I explored AI-generated imagery alongside layout, typography, and composition. Sometimes that meant playing with an unexpected concept; other times, it meant working towards an image that felt as natural and believable as possible.
Several pieces share similar copy—the creative exploration was in the visuals: different people, settings, and treatments that gave the message a different feel.
