CLIENT: NIVEA PROJECT: Micellar Water · Video & Social Creative
ROLE: Video Editor & Motion Designer MY CONTRIBUTION: TVC editing · Short-form video editing ·
Static ad design · Animated carousel
The footage was there. My job was to find the rhythm.
Working with the raw commercial footage supplied by the team, I selected and edited the shots into the TVC. I focused on pacing, shot order, and tighter cuts to make the film feel more dynamic while keeping the product story clear.
MADE FOR THE SCROLL
I edited three TikTok videos, bringing the campaign into a shorter, vertical format. I focused on opening moments, pacing, and framing to give each edit a clear flow on a smaller screen.
ONE FRAME.
I created these static ads using approved product imagery, developing the layouts and pairing the visuals with benefit-led messaging.
I explored different ways to draw attention to the product from clean, product-focused compositions to skincare moments, with each design built around one clear message.
ONE CONCEPT. FOUR FRAMES.
I took the same campaign concept and reworked it into four square animated cards. I split the story across the sequence and adapted the composition and pacing to the 1:1 format, keeping the four pieces visually connected.
The result: a different way to explore the same product story, one swipe at a time.
