CLIENT: Muscle Booster · Welltech
PROJECT: Paid Social Video & Static Ads
ROLE: Graphic & Motion Designer
MY CONTRIBUTION: Video editing · Motion Graphics · Hook Selection · Captions & Sound Design · Static Ads · AI Imagery
THE PROJECT
Good footage is just the starting point.
I turned raw UGC into paid social creatives designed to grab attention, communicate benefits, and make every second count.
MY APPROACH
From selecting strong opening moments to refining pacing, captions, motion graphics, and sound design, I shaped the footage into short, engaging ads with a clear message and call to action.
STATIC ADS & AI-ASSISTED VISUALS
Same message. Different ways to make it land.
For these ads, I explored AI-generated imagery alongside layout, typography, and composition. Sometimes that meant playing with an unexpected concept; other times, it meant working towards an image that felt as natural and believable as possible.
Several pieces share similar copy—the creative exploration was in the visuals: different people, settings, and treatments that gave the message a different feel.
