CLIENT: NIVEA
PROJECT: Micellar Water Duo
ROLE: Video Editor & Motion Designer
MY CONTRIBUTION: TVC Editing · Short-Form Video Editing · Static Ads · Animated Carousel
MADE FOR THE SCROLL
I edited three TikTok videos, bringing the campaign into a shorter, vertical format. I focused on opening moments, pacing, and framing to give each edit a clear flow on a smaller screen.
ONE FRAME.
I created these static ads using approved product imagery, developing the layouts and pairing the visuals with benefit-led messaging.
I explored different ways to draw attention to the product from clean, product-focused compositions to skincare moments, with each design built around one clear message.
ONE CONCEPT. FOUR FRAMES.
I took the same campaign concept and reworked it into four square animated cards. I split the story across the sequence and adapted the composition and pacing to the 1:1 format, keeping the four pieces visually connected.
The result: a different way to explore the same product story, one swipe at a time.
THE PROJECT
One campaign. Multiple ways to tell the story.
Using existing commercial footage and approved product imagery, I adapted the NIVEA Micellar Water Duo campaign across TVC, TikTok, static ads, and animated social content.
MY APPROACH
I focused on making the campaign work across formats while keeping the product message clear and visually consistent.
